Freshwater

Freshwater UK is a member of the Public Relations Consultancy Association and is accredited to the industry's quality standard, the Consultancy Management Standard.

Working with private and public organisations in business-to-business and consumer markets Freshwater have dedicated teams working in consumer PR, healthcare PR, hospitality PR and technology PR, and impressive expertise in a wide range of sectors including property PR, utilities PR, retail PR and professional services PR.

Freshwater have regional PR teams in Birmingham, Bristol, Cardiff, Glasgow, Leeds, London, Sheffield and Southampton, combining solid local knowledge with access to specialist services from across the group.

Design Brief ...

The new offices in Cardiff were to be open plan creating an environment of accessibility and transparency. The contract involved the restructure and complete fit out of the PR and marketing company's new office space.

Project Delivery ...

Reception Area

The piece de resistance of the new office is the curved wall that greets visitors on arrival in reception. Produced in conjunction with the Freshwater in-house design team, the wall features modern, colourful graphics and quotes about communication from famous writers from Shakespeare to Oscar Wilde.

Production Facilities

Colour is a key feature in the Freshwater office. White desks are offset by lime green desk lamps and bright red dividers. The build included video DVD editing and production facilities, a graphic design studio, training and meeting rooms and a library.

Cafe and Relaxation Areas

The project included a Yum Yum Café kitchen, a dedicated sitting room and informal meeting rooms. The kitchen has high gloss black and lime green cabinets which are positioned next to a feature wall with a picture of an iced doughnut and a pink cupcake as well as a quote from Homer Simpson!

Closing Comments ...

"The Freshwater offices are a great example of what can be done with a bit of imagination and panache. In terms of office design, we've moved a long way from simply being satisfied with magnolia walls and a beech desk. Forward-thinking companies are currently creating exciting work environments that offer something a little bit different. And this approach is not just about cosmetics - it can actually help the bottom line. An office with wow-factor, like Freshwater's, can help increase staff motivation and reduce absenteeism, as well as create a powerful first impression for clients. The investment will definitely reap rewards."

Carl Williams, Account Manager
Beacons Business Interiors

"I'm particularly proud of the large curved wall in the office's public area, covered with a bespoke-printed vinyl. We asked each member of the graphic design team to come up with ideas and used elements of these initial visuals to develop a concept around 'communication'. I think the final version reflects our culture here, an open-minded place where people enjoy working, and this translates into the creative work that we produce for our clients."

Bruce Morris, Managing Director
Freshwater

Gallery ...

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